About Us
A Taste of Texas - Driven By Tradition. Rooted in the values of hard work, integrity, and unwavering commitment, this cowboy code runs deep in everything we do. It's about honoring tradition while forging ahead, delivering beef that stands for quality, authenticity, and the spirit of the American West.
Riding for the brand means more than loyalty - it's a promise. A promise to uphold the highest standards, to respect the land and the livestock, and to provide families with the best beef possible. It's about taking pride in your work, whether you're raising cattle, grilling a steak, or simply living by the values that define you.
At Drover Beef, we ride for the brand every day. It's who we are. It's the legacy we're building - one ranch, one meal, and one honest handshake at a time.
Ride with us. Ride for the brand.
Texas Tradition
At Drover Beef, we honor the deep-rooted ranching heritage of Texas, where hard work, integrity, and a commitment to quality define every cut of beef. Our partnership with Rowena Packing strengthens this tradition, bringing a local, Texas-based approach to premium beef processing.
Founded in West Texas, Rowena Packing operates a USDA-FSIS inspected, 40,000-square-foot facility, ensuring every step of the packing and fabrication process meets the highest standards of quality and food safety. Their focus on sustainability, humane harvesting, and innovation aligns with our mission to provide beef that’s not only exceptional in taste but also responsibly produced.
By keeping operations local, Rowena Packing supports Texas ranchers, reduces transportation impact, and maintains the integrity of beef from pasture to plate—a true Texas tradition that we’re proud to stand behind.
Rowena Packing
